LuminAID Digital Catalog - Summer 2017-18 | Page 4

Shark Tank Success
In February 2015, LuminAID’s founders Andrea and Anna pitched
the “Sharks” on ABC’s primetime TV show, Shark Tank. Not
knowing what to expect before going on the show, Anna and
Andrea demonstrated their solar inflatable lights and explained
LuminAID’s mission and business model. They shared LuminAID’s
goals to help both people affected by disasters and campers
alike. The episode was one of Shark Tank’s most-watched
episodes in history and was seen by more than 8 million people
across America.
To their surprise, Anna and
Andrea received offers from all
5 Sharks, a rare event on the
show. They walked out of the
tank with an investment deal
from billionaire Mark Cuban,
who became LuminAID’s first
investor.