Lulu Happiness February March 2017 Lulu Happiness February March 2017 | Page 8

NEW @
Back to ASICS!
Second Floor
Way back in 1949, the very inspiring Kihachiro Onitsuka began his athletic footwear company( Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977. Did you know that ASICS is an acronym derived from a famous Latin phrase? ASICS actually expands to read Anima Sana In Corpore Sano- a sound mind in a sound body. Profound, right? Staying true to this founding philosophy, every ASICS innovation, every concept, every idea is intended to create the best product, with the sole mission of becoming the number one brand for the sports enthusiast. To accomplish this, ASICS pledges to continue to make the best products; striving to build upon technological advances and pushing the limits on what one can learn from the body and its needs in athletic gear. ASICS India Pvt. Ltd. was established in April 2012 and primarily offered marketing support and promotional activities for local sales agents. From January 2015, the company announced launch of sales operations as a part of expanding operations in emerging markets. ASICS has been an official sponsor of India’ s biggest running event, the Mumbai Marathon, since 2008, and has increased its appeal as a true sport performance brand among runners in particular. The brand plans to further strengthen its running lineup and actively develop goods for locallypopular sports like cricket as well as indoor sports like badminton, tennis and so on. We welcome ASICS to Lulu Mall!
We are quite captivated by Caprese’ s ideology. Let us tell you why. Inspired by a pristine little island off the Italian shores, Caprese’ s world of fashion truly reflects the design language of its muse: the Isle of Capri. No wonder the fashion brand draws its creative energies from a country that has, for centuries, been synonymous with the future of women’ s fashion, echoing with an unblemished, free spirit. The team at Caprese says it all began with a dream. A dream to create an avant- garde range of hand bags and accessories that manifest this free-spirited culture. To be adorned by today’ s urban woman who reflects the tomorrows. With a confident aesthetic sense, sleek cuts and an indulgent voice to suit any occasion- Caprese’ s every design is crafted as a style testament to every woman who wishes to announce her arrival in life. As a fashionista, look no further for Caprese’ s dreamy collections in Kochi. Discover them all right here at Lulu Mall on the first floor. Happy Shopping!
Caprese- Discovering fashion from an undiscovered world
First Floor
8 LULU HAPPINESS FEB-MAR‘ 17