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Back to ASICS !
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Way back in 1949 , the very inspiring Kihachiro Onitsuka began his athletic footwear company ( Onitsuka Co ., Ltd .) by manufacturing basketball shoes out of his living room in Kobe , Japan . He chose the name ASICS for his company in 1977 . Did you know that ASICS is an acronym derived from a famous Latin phrase ? ASICS actually expands to read Anima Sana In Corpore Sano - a sound mind in a sound body . Profound , right ? Staying true to this founding philosophy , every ASICS innovation , every concept , every idea is intended to create the best product , with the sole mission of becoming the number one brand for the sports enthusiast . To accomplish this , ASICS pledges to continue to make the best products ; striving to build upon technological advances and pushing the limits on what one can learn from the body and its needs in athletic gear . ASICS India Pvt . Ltd . was established in April 2012 and primarily offered marketing support and promotional activities for local sales agents . From January 2015 , the company announced launch of sales operations as a part of expanding operations in emerging markets . ASICS has been an official sponsor of India ’ s biggest running event , the Mumbai Marathon , since 2008 , and has increased its appeal as a true sport performance brand among runners in particular . The brand plans to further strengthen its running lineup and actively develop goods for locallypopular sports like cricket as well as indoor sports like badminton , tennis and so on . We welcome ASICS to Lulu Mall !
We are quite captivated by Caprese ’ s ideology . Let us tell you why . Inspired by a pristine little island off the Italian shores , Caprese ’ s world of fashion truly reflects the design language of its muse : the Isle of Capri . No wonder the fashion brand draws its creative energies from a country that has , for centuries , been synonymous with the future of women ’ s fashion , echoing with an unblemished , free spirit . The team at Caprese says it all began with a dream . A dream to create an avant - garde range of hand bags and accessories that manifest this free-spirited culture . To be adorned by today ’ s urban woman who reflects the tomorrows . With a confident aesthetic sense , sleek cuts and an indulgent voice to suit any occasion - Caprese ’ s every design is crafted as a style testament to every woman who wishes to announce her arrival in life . As a fashionista , look no further for Caprese ’ s dreamy collections in Kochi . Discover them all right here at Lulu Mall on the first floor . Happy Shopping !
Caprese - Discovering fashion from an undiscovered world
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8 LULU HAPPINESS FEB-MAR ‘ 17