Instilling the right message for lubrication and preventive maintenance
within the vehicle parc today will support the economic growth and help
educate the population on the evolving materials and technology in use
around the world
P.21
Tide Water Oil eyes African
lubricants market
T
ide Water Oil, an associate of
Andrew Yule group, is eyeing the
African markets for its lubricants
manufactured under Veedol brand.
“We are looking the African markets
seriously. To start with the company will
start with South Africa where the products
will be sold by the distributor based in the
UAE”, chairman of Tide Water Oil, Kallol
Datta told PTI an Indian based news agency.
After South Africa, other African
markets would also be explored, he said.
The Veedol brand is also sold in Europe, North
America, Latin America and the Middle East
through third party manufacturing, Datta said.
The consumption pattern of the lubricant
industry has undergone substantial change in the
past few years. Though the automotive industry
had witnessed a positive growth, the growth in
the lubricant industry remained subdued, he
earlier told shareholders at the company’s AGM.
Tide Water had also entered into a JV with JX
Nippon Oil & Energy Corporation of Japan to
form JX Nippon Tide Water Oil Lubricants India
to manufacture ENEOS brand of lubricants
in India, Bhutan and Nepal for Japanese and
Korean cars. ■
Engen names Samir as lubricants
distributor in Ghana
E
ngen Petroleum and Samir
Engineering and Trading Co Ltd
(SETL)/Quantum Petroleum have
announced SETL’s appointment as
the official distributor of Engen’s full range of
lubricants in Ghana according to a release by
the Ghana News Agency. Engen Petroleum is
a subsidiary of PETRONAS, the National Oil
Company of Malaysia and one of the world’s
leading integrated energy companies.
A uniquely African energy multinational,
Engen has independent operations in 18 subSaharan African and Indian Ocean Island
countries, and indirect representation in seven
more. Engen Ghana L, established in 1998,
operates a network of 25 retail service stations
and further supplies fuels and lubricants to
commercial customers.
“We are very pleased about the appointment.
SETL has an extensive market presence and a
dedicated marketing arm, and is in a strong
position to deliver excellent service to our joint
lubricants customers,” said Henry Akwaboah,
Managing Director of Engen Ghana.
In addition to Samir Engineering’s
distribution strength, he said the partnership
has strategic importance as it would increase
Engen’s lubricants footprint to a total of 54 retail
Septmber 2015 • | Lubezine Magazine
service stations with the addition of SETL’s/
QUANTUM lubricants operation.
Engen Petroleum manufactures and markets
a full range of lubricants under the Engen brand
in addition to marketing lubricants under licence
from PETRONAS Lubricants International.
The company has built up globally-competitive
product development expertise over many
years through PETRONAS’s relationships with
leading global automotive manufacturers. It
has gathered extensive regional know-how
in the development of product lines, which it
believes can withstand harsh African operating
conditions.
Kamil de Villiers, Lubricants Business
Manager for Engen’s International Business
Division, said SETL will distribute the full range
of Engen’s automotive and industrial lubricants
and greases, as well as selected PETRONAS
Syntium engine oils and PETRONAS marine
lubricants.
DrikusKotze, General Manager in Engen’s
International Business Division (IBD), said
Ghana was a very important regional market,
and through their relationship with SETL they
hope to significantly increase their market
presence in the country.
Samir Engineering, part of SAMIR GROUP,
a national conglomerate based in Accra, has
been servicing the Ghanaian Automotive
market since 1963, and boasts a significant
client base.
Nazem Khaled Karroum, Managing
Director and Chairman of Samir Group , said
the company has a significant presence in
the automotive market in Ghana and will be
marketing Engen and PETRONAS lubricants
through its 32 Quantum Petroleum branded
retail sites countrywide.
“We consider the link with Engen an