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NE W S • BRIEFIN G • N EW P RODU CTS • T EC H NOLO GY
Total Kenya adds new, advanced coolant
T
otal Kenya has unveiled a fresh
range of coolant, with an aim to
fulfil technological obligations
and meet the specific cooling
requirements set by particular engine Original
Equipment Manufacturers (OEMs).
The newly-developed agent also targets
to keep pace with the ever-changing
engine technology, advancement in design
and stringent requirements by engine
manufacturers, which lay strict emphasis on
coolant specifications.
Now available in Total Kenya outlets the
coolant is branded as Coolelf Auto Supra.
According to the marketer, the agent employs
Organic Inhibition.
Total has said the coolant is pre-mixed
and ready for use in two ranges, which are
the Coolelf Auto Supra -260c (40 percent
concentration) available in 1L packages and
208L, and the Coolelf Auto Supra -370c (50%
concentration) available in 208-litre containers
only.
‘Coolelf Auto Supra is a very long life coolant
based on mono-ethylene Glycol-MEG and can
be used in cooling system of cars, vans, truck,
matatus, buses, heavy duty trucks, construction
machines and tractors . It can also be used in both
cast iron and aluminium engines and radiators
made of Aluminium and Copper alloy. Coolelf
Auto Supra -370c is the top-of-the range in our
coolant product portfolio. Its long life and long
drain extends to 650,000kms/8000hrs/5 years
when used in trucks and 250,000km/5 years
when used in cars,’ Total Kenya announced.
The company added that the coolant
range meets the ASTM 3310/4656/4985
and D-6210 and is officially approved by
Mercedes Benz-MB 326.3,MAN 324 Type
SNF,FORD,AUDI,VW,DEUTZ,VOLVO 128
6083,SCANIA TB 1451, among others. ■
Morris lubricants secures Kenyan distributor
A
leading UK oil manufacturer
h a s e ns u re d t h e Un i on
Jack is re aching ne w
parts of the world after
sealing a new African contract.
Morris Lubricants, one of the largest
independently owned oil blenders in Europe,
has strengthened its already impressive export
portfolio by securing a new distributor in Kenya
as reported on its official website.
The new customer recently placed
their first order for a full container of
commercial vehicle and agriculture products.
It follows a big push by Morris Lubricants
across West Africa, where the brand is
already well-known in Ghana, Nigeria,
Sierra Leone and Mauritania, and means the
Shrewsbury-based company is now exporting
to more than 80 countries worldwide.
Stephen Dawe, International Business
4
Director at Morris Lubricants, said:
“We have seen impressive growth in the
last few years, and our overseas sales
have certainly played a big part in that”.
“We are opening up new territories and securing
new business in countries that were notoriously
difficult to break into in previous years”.
“The key to our success is high-quality.
Consumers across the globe are looking for
better lubricants, and when quality is the
prime differentiator, pricing issues become
less significant”.
“We build and nurture relationships
with our export customers and the Union
Jack is still seen as an emblem of quality,
in virtually every corner of the world.”
Mr Dawe said Morris Lubricants’ recent success
overseas could be partly attributed to the launch
of their latest Versimax brand of commercial
vehicle products, together with the growth of
new generation gas engine lubricants.
He said: “Our latest marketing campaigns have
been welcomed in all of our export locations,
where serious consumers recognise Morris
Lubricants as a leading high-performance
brand, and have done so for many years”.
“In the past, we tried to gain access to different
markets with the same suit on. By splitting our
products into different brands – such as the new
Versimax range for commercial vehicles – it
makes it easier for people to understand. Yes, we
might do heritage oils, but Morris Lubricants
also provides the necessary products for the
latest generation commercial vehicles, or for
the machinery used in a modern industrial
engineering process.
Our recent moves have really
c h a n g e d p e o p l e ’s p e r c e p t i o n s .
“Another area of expansion has been into gas
engines, where Morris has developed a specialist
range of crankcase oils. Gas engines have
become increasingly important in places like
India and the Middle East, where combined heat
and power plants are continuing in popularity.
“CHP plants utilising anaerobic digestion, are
able to biodegrade waste organic materials in
order to create lower cost energy, and power
everything from air conditioning, to heating
and lighting.” ■
September 2015 • | Lubezine Magazine