Lubezine Volume 14 Sep. 2015 | Page 27

IN OTHER WORLDS BY YUSUF KIPRUTO Total opens largest blending plant to boost capacity in Asia O il dealer Total has set up its largest lubricants blending plant in Asia in a move calculated to heat up the firm’s growth in the oil-rich content. The new lubricants oil-blending plant (LOBP) is also expected to boost Total’s lubricants production capacity in Asia -Pacific so as to accelerate market growth. This new major hub located in Singapore will boost Total’s lubricants supply in the Asia-Pacific region, which accounts to almost half of the world’s lube demand. The Launch Ceremony was presided over by Teo Chee Hean, Deputy Prime Minister of Singapore, who was the Guest of Honour. At the Launch Ceremony, Philippe Boisseau, Member of the Executive Committee of Total, President of Marketing & Services, showcased Total’s strategy in AsiaPacific and the importance of its lubricants business. “Our new Singapore lubricants hub illustrates our strategy to grow the Marketing and Services segment. It will allow us to expand our position as one of the top global players in the lubricants business. Total aims to leverage its partnerships to outpace market growth in Asia, which is a key region for future energy demand.” Francois Dehodencq, Total Marketing & Services Asia Pacific, Senior Vice President, expressed his gratitude for the strong and efficient support Total has received from the Singapore government and underscored the significance of the event. “Singapore has long been a strategic lubricants hub for Total, supplying products to customers and markets in the region. Today,we have further solidified the foundation for our robust business growth in Asia-Pacific, focusing on locally adapted products, reliable supply and customer satisfaction. We remain committed to growing in and combining energies with hallmark innovations as a driving force for increased production capacity”, he said. TeoCheeHean, Deputy Prime Minister of Singapore congratulated Total on the opening of the blending plant saying: “The launch of the Total lubricants blending plant signifies Total’s continuing confidence in Singapore as a strategic hub for its operations in our region. It is also evidence of Singapore’s friendly business environment that allows industry leaders to come together and develop new operating models. We look forward to moreinnovative industry solutions being set up in Singapore.” Total expects to shift all local lubricants production in Singapore to its Tuas lubricants oil-blending plant by end 2015. ■ Klüber Lubrication launches information hub K lüber Lubrication, a worldwide manufacturer of specialty lubricants, has introduced a new content portal to provide information to its clients on how lubricant solutions from Klüber Lubrication can be used to save energy, protect equipment and enhance performance of machinery. Found at www.klubersolutions.com, the si є