Other Businesses
A
longside the developments in its
lubricants business, National Oil
is actively growing its various
business lines. Currently, the corporation
is implementing an ambitious retail network expansion programme that has seen
it grow its footprints from 6 stations in
2008 to 80 stations currently. Further, the
corporation launched its advanced electronic fuel management system dubbed
SupaCard in June 2011.
In 2008, National Oil launched its Supa-
business people filling low grade or recycled
lubricants in packs of top brands are on the
rise. This is a problem that is causing sleepless
nights to brand managers.
To counter such business malpractices,
National Oil has had to enhance security
January-March 2012 | Lubezine Magazine
Gas brand of cooking gas into the Kenyan
market. SupaGas is found in the standard
6kg, 13kg and 50kg cylinders for the retail
clients. Towards the end of 2011, National
Oil introduced into the Kenyan market a
3kg cylinder. Plans are underway to have
these cylinders available to the consumer.
The introduction of the smallest cylinder in the market is part of a broad strategy that ensures that LPG is accessible to
a majority of Kenyans unable to afford the
standard cylinder sizes.
features of its lubricants packaging. National
Oil lubricant packs are fitted with tamperproof seals complete with batch numbers to
enable the monitoring of product movement.
Further, National Oil carries out frequent oil
analysis for its industrial customers.
National Oil petrol station.
Another plus point for National Oil is the
presence of trained mechanics at its service
stations. The over 50 mechanics stationed at
the stations’ fully equipped service bays will
offer technical support to motorists. The corporation aims at having the mechanics offer
the service on a 24-hour working shift.
National Oil continues to seek for growth
opportunities for its various products including lubricants.
With the opening up of the counties,
National Oil is positioning itself to take advantage of the devolved economies by enhancing
its capacity to service the expanded market.
.
27