MEET
A Feast of Fashion
in Waterkloof
Article: Heila van Rensburg
Photos: Theana Breugem
B
ehind the walls of an old,
restored black-and-white
house at the corner of
Florence Ribeiro and Milner
Streets in Waterkloof,
fashion magic is happening.
Here, at ERRE studio, artistic heads
and skilful hands drape, cut, pin
and stitch luxurious fabrics, leather
and other materials into beautifully
structured and tailored pieces that
celebrate the female form in all its
beauty.
The ERRE label, pronounced ‘air’, is
an old French term for ‘journey’, and
two young designers, Carina Louw
and Natasha Jaume, established it as
their brand name. Their own exciting
journey started with a mutual desire
to cater for women looking for quality
wardrobe staples and investment
pieces for both day wear and evening
outfits. As black is commonly
associated with elegance, it became
the two designers’ colour of choice.
After all, according to the great
fashion designer Christian Dior, black
can be worn at any time, at any
age, for all occasions. Black became
fashionable for men in Europe in
the 17th century, both for business
and evening wear, when it appeared
as a coat with tails. For women’s
fashion, the defining moment was the
invention of the simple black dress
by Coco Chanel in 1926. The long
evening gown became fashionable for
formal occasions, while the little black
dress (lbd) could be used for all other
occasions.
The Myri dress is a
one-size-fits-all garment
designed to take a woman
from the boardroom to
dinner, and even to a
romp on the beach. A
myriad of looks can be
achieved by simply raising
the hemline, buttoning
the sleeves, as a oneshoulder, V-neck, as a
wrap dress, shawl, skirt, or
long with a cape. It comes
with instructions of how
to achieve all of this with
a single garment.
4
Oos
East
lans
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Oos
lans
Maart/April 2016 / March/April 2016
The ERRE designers met while they
were working as part-time fashion
lecturers. Both brought many years
of experience in the fashion industry
into their partnership. Natasha had
in-depth understanding of bridal
and evening wear, while Carina was
experienced in tailoring and men’s
wear. Together they had the skill