O
ur Technical Manager John Minnie was
excited to join the EMEA distributors
in Portugal for this annual conference
– where everyone was eager to learn about
Lowrance’s new products, marketing trends and
plans for the coming year. And they were not
disappointed!
The three-day event was jam-packed with lectures
and training workshops and the 45 distributors
had a good selection of topics - relevant to their
particular brands.
Among others, John attended the Lowrance
workshop on C-Maps for recreational and
commercial use, and several Round Table events
which he really enjoyed.
He said one of the most interesting talks was given
by Navico’s new President and Chief Executive
Officerv Knut Frostad, who is passionate about
“Sustainability” and saving our oceans from
devastating effects of plastic waste and other
pollution. Knut said “We are perfectly placed to do
something about it” and his dream is to provide
scientists with much needed data from the oceans.
Take a look…..