BRAND AMBASSADOR
MICHAEL CANNON
Our new Lowrance Brand
Ambassador, 30-year-old Michael
Cannon, was virtually born Bass
fishing and using Lowrance units.
From around three years old he
would go out on the boat with
his dad Roy, learning all the tricks
of the trade from one of the best!
Growing up in Westville (attending
Westville Boys High), it was
easy enough to get to Inanda,
Albert Falls and Midmar Dams,
where the pair spent many hours
practising their skills. They fished
off their Rebel 440 with a 90hp
Yamaha, which was equipped
with a Lowrance fishfinder.
While Michael admits he started fishing Juniors quite late (aged 16), all the
years of practise paid off. He made the KZN and Junior Protea sides for the next
two years in a row.
He took a sabbatical from serious
fishing over the next four years
(from 2007) while he completed his
B. Comm majoring in Marketing
and Management. But he did enjoy
getting out occasionally on their
next acquisition – a Nitro Bass
boat with a 90hp Mercury motor,
equipped with two Lowrance HDS
Gen 1 units. A few years later, they
upgraded to a Nitro Z6 boat with
a 115hp Mercury motor and two
Lowrance HDS Gen 2 units.