LOWRANCE SOUTH AFRICA Issue 20 | Page 5

Lowrance South Africa concentrates solely on the Lowrance brand- we focus on products that will land you that BIG fish! We will also soon introduce C-Map charts, so keep a look-out in future issues where we will do a feature article on what C-Map has to offer. Navico has many distributors throughout the world. This conference groups together the EMEA distributors: European, Middle East and African distributors. The purpose of the conference is to keep all distributors informed on the latest technology and offerings from Navico. This year the EMEA conference was attended by a total of 75 people from 46 different companies, 39% of which were independent distributors (like Lowrance SA), 36% were Simrad PRO and commercial dealers, and 25% were direct Navico dealers. There were attendees from 26 different countries, proving that Navico really is a world renowned marine company. John and Mikala attended various workshops- concentrating on Lowrance products, new mapping features and products, and some exciting digital marine features. They also met up with the Lowrance Product Line Manager; Lucas Steward for some on-water product testing. And they also met with Sennur Yagmur; our Navico account manager. It was a great week of learning and networking. Needless to say, John and Mikala are very enthusiastic about the upcoming year! It is going to be a truly fantastic year for Lowrance! READ ON to find out about the IMPRESSIVE new products that Lowrance has in store for you!