LOWRANCE SOUTH AFRICA Issue 12 | Page 5

W ith the start of a new year, we thought it would be good to give all our customers a brief overview of the en�re Lowrance product line for 2018. That way you are informed on what Lowrance has to offer, and you can decide which Lowrance unit is best suited to your fishing and boa�ng needs. The HOOK² range offers you many op�ons: the different screen sizes (4-inch all the way up to the large 12-inch) offer various sonar and GPS func�ons. You decide what features are important to you… there is a HOOK² unit to suit every angler! In our December 2017 issue, the featured ar�cle was all about this new range. If you would like to read more about the HOOK² units and the various func�ons that they offer, please click on the cover below to read the ar�cle: Lowrance has three main series of products- we call them the “good, be�er and best” ranges. The GOOD range is our brand new HOOK² series. This series has taken over from the previous genera�on of HOOK units. The new HOOK² series consists of simple, turn-on-and-fish units. They are ideal for the “weekend warriors,” and what’s best is that they are very affordable. The BETTER range is our ELITE TI series. The ELITE TI is one of our most popular ranges - they are considered mid-range units in that they provide for more func�ons and convenience than the entry-level HOOK² units, however they don’t offer all the capabili�es of the HDS range. They are a more affordable op�on for customers who don’t require all the extras that the more expensive HDS units offer, but who s�ll want a superior unit. And some good news is that the HOOK² series has actually just DECREASED in price. A price decrease! Making this awesome new Lowrance series the most affordable on the market. If you are looking for an economical and easy-to-use fishfinder or combo unit, then the new HOOK² is for you! 05