INFLUENCERS IN MEDICINE
Why might you use social media ?
» Professional networking » Promoting your practice » Advocacy » Self education » Patient education » Organizational promotion
Reminders when utilizing social media
» Always remember to be HIPAAcompliant
» You can ’ t control how your content is disseminated – make sure you ’ re sharing clear , concise information » Keep your personal and professional accounts separate
» Maintain appropriate boundaries with followers and those who interact with your account
By the numbers
» In 2021 , social media usage grew at an average rate of 13.5 new users every single second .
» Nearly 75 % of the world ’ s population 13 + uses social media .
» In the U . S ., people spend an average of 2 hours and 14 minutes per day on social media .
The Big Three
INSTAGRAM
FACEBOOK
TWITTER
» The average user in the U . S . spends 7.7 hours per month on Instagram .
» 59 % of U . S . adults use Instagram daily .
» 91 % of active Instagram users say they watch videos on the platform weekly .
» 66 % of Facebook users log onto the site daily .
» Facebook is the # 1 most-used social media platform in the world .
» The average U . S . user spends 34.6 minutes per day on Facebook .
» 22 % of Americans use Twitter . » People spend more than 5 hours a month browsing Twitter . » 52 % of users check Twitter daily .
Source : Beveridge , C . ( 2022 , March 30 ). 150 + social media statistics that matter to marketers in 2022 . https :// blog . hootsuite . com / socialmedia-statistics-for-social-media-managers /
Other platforms to consider :
» YOUTUBE – the social media video sharing platform specializing in longform content and channel subscriptions , allowing creators to gain a following and build community .
» TIKTOK – known for shorter videos ( normally less than 1 minute ), this platform took off during the pandemic and is notorious for its personalized feeds with content in beauty , fashion , cooking , “ infotainment ” and more .
» LINKEDIN – this platform is for networking professionally , widely used to search for jobs , strengthen professional relationships and keep up-to-date with news in your specific career field .
» DOXIMITY – an online networking service specifically for medical professionals , claiming over 80 % of U . S . doctors as members and offering medical news , communication tools and case collaboration .
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