Louisville Medicine Volume 66, Issue 12 | Page 7

From the President Wayne Tuckson, MD GLMS President | [email protected] THE SOCIAL Path I became involved in GLMS because I felt that my perspective was unique and that my voice, added to the other voices within GLMS, would make the soci- ety stronger. I have not regretted my decision and appreciate the opportunities afforded me as a member. ing could be further from the truth. We in health care know that we must apply the rules of common decency to all who come before us, as it is our charge to cure when possible and to provide comfort to all when needed, irrespective of their personal cir- cumstances. This past year has been one of both great personal growth and enrichment. While I have endeavored to be an asset to GLMS, I feel that I have gained far more than I’ve given back. Given the rapid changes in social media, communications and means of commerce, perhaps “The Social Path” would be a more contemporary term to codify group and individual behavior. Jeff Axup, in the book “Handbook of Research on Socio-Technical Design and Social Networking Systems,” de- fines a social path as “a technology, which, regardless of intent, embodies political, cul- tural, and moral ideals in its design, and encourages or enables certain resulting be- havior by large numbers of people.” Unlike etiquette, which to me is a passive act, the social path requires that individuals interact in a purposeful manner cognizant of the impact that their actions may have on one’s community and institutions. We need only look at the successes and abject failures of Twitter, Facebook and similar platforms. GLMS is strong, not because of any one individual, but rather because of the selfless efforts of the over 3,400 physician members and the finest staff with which one would ever hope to work. Bert Guinn, our Exec- utive VP and CEO, succeeded a legend and frankly, the organization is better for his presence. I appreciate and have benefitted from the help, guidance and feedback from everyone at GLMS. However, I would be remised if I did not specifically thank Bert Guinn along with Amanda Edmondson, our Director of Communications and Mar- keting, McKenna Byerley, Membership and Public Relations Specialist, Aaron Burch Communications Specialist, Glenda Klass, CPA, Chief Financial Officer, and Onvia McDaniel, Administrative Assistant to the EVP/CEO. Etiquette, the customary code of polite behavior in a society or group, is unfairly equated with snobbishness. In fact, noth- After Cain killed his brother, the Lord asked, “Where is Abel thy brother?” and Cain replied, “I know not: am I my brother’s keeper?” Cain’s action and response clearly deviates from the social path. If we as physi- cians are asked the same question we must answer “Yes, I am my brother’s keeper” for that is our social path. We are the keepers of our brothers and sisters, both known and unknown. Our actions, like the Butterfly Effect, have an impact that extends beyond the individual in front of us, to include their families and community. There are many tasks before us, and it will take a concerted effort by all of us. If we stand on the sidelines, we will not have tort reform or expanded Medicaid. All of the benefits reaped by those initial investments in the health of the less fortunate will be lost, and the standard set for those who care for the community will be defined by others. Others may unscrupulously cut corners, or deviate from guidelines and principles without consideration of outcomes, but we cannot and must not do that. To “get by” not only cheapens us and our profession, but deprives the patient of the standard of care that they expect. We must choose to adhere to those standards and guidelines which are bedrocks of our training, and make us uniquely qualified to care for our community. That we remain faithful to “The Social Path” is our covenant to our commu- nity. Just as it has been in the past, it must still in the future be held sacred. Thank you for allowing me the pleasure of this past year. Dr. Tuckson is a practicing colon and rectal surgeon. MAY 2019 5