Louisville Medicine Volume 62, Issue 7 | Page 7

2:12 PM From the President BRUCE A. SCOTT, MD GLMS President  |  [email protected] BECOME PART OF THE SCRIPT A s the holiday season approaches, I’ve been inspired by the great Christmas classic, It’s a Wonderful Life. You’re all familiar with the plot. Basically, an angel named Clarence comes down from heaven to show George Bailey what the world would be like if he had never lived—for George is having a difficult time finding value in his life. With apologies to Jimmy Stewart, I am reworking the script, casting the American Medical Association center stage, and looking for a minute at what health care and our medical profession would be like if the AMA had never existed. Let’s think about medical education. Would schools still be training medical students without formal accreditation? Might a standard curriculum not exist? We must not forget that it was the AMA in the mid1800s that formalized medical education standards and continues to support accreditation to this day. What about medical ethics? The AMA developed the Code of Medical Ethics in 1847, and it continues to be updated and adapted for our profession. What about in the area of public health? Would Joe Camel still be smiling down from his billboard perch menacing our children, while the tobacco companies counted their profits with glee? Now I know what you’re thinking. Stop the movie, Bruce. You’re one of us. Every day we face the hassles of managed care, decreasing reimbursement, and increasing demands upon our time. These things happened many years ago, and they would have happened whether I was an AMA member or not. Across society, the rallying cry has become “What have you done for me lately?” That is a challenge I’m willing to answer, because I am in the trenches fighting those same daily battles with you. This last year alone, the AMA achieved more than 85 state legislative and regulatory victories in collaboration with state and specialty medical societies including advocating for physician interests in state-based health system reform, pursuing medical liability reform, postponing the SGR each year which saved physicians untold amounts of money and continuing to fight ICD-10 implementation among many others. The AMA is calling for a design overhaul of EHRs to improve usability. It is also working with 112 national medical societies to review and correct the data posted by medical device and drug manufacturers required by the Sunshine Act. Academic physicians, medical students, and all past students may be interested to learn that the AMA Foundation has given over $60 million over the last fifty years, including over $11 million this year to medical schools, including University of Louisville, for scholarships, medical education and research. Not to mention over $40 million for public health activities including physician and student run charity clinics. They’ve reinvented how they engage physicians and medical students through AMA Morning Rounds and the AMA Wire. These services are reliable, evolving destinations for new developments that impact the medical community. This is not your father’s AMA—this is a much more aggressive AMA that is bringing home value every day to your practice and who stands up to the managed care lobby in Congress to fight for physicians and our patients. Some might argue that we don’t need the AMA because the specialty societies can handle the job. In reality, when our specialty societies go to Washington, DC, they are becoming, as one congressman told me, simply a “loudest squeaking mouse contest.” None of them will ever have the voice to compete with the roar of the insurance industry and its highly organized lobby. Each specialty society fighting for their own special interests, sometimes in competition with other physician lobbies, provides a mixed message at best. Unfortunately, too many physicians quit the AMA over a single issue. They agree with much that the AMA has done, but because of a single issue