Louisville Loop Master Plan loopmasterplan_draft_041813sm_0 | Page 62

a strong framework for the future.
The communications strategy for the Loop should revolve
around the potential programs of the Loop. These could be
items related to project advancement and fund raising, trail
stewardship, initial trail promotion of new segments, historic,
cultural, and environmental educational opportunities, promot-
ing seasonal or featured activities, events, or campaigns, and
reminding users of the trail for transportation or recreational use.
part of Louisville’s quality of life. Capturing the imagination and support
of the people can lead to future success and assure the project as an
asset the community is willing to defend. As a facility that will encircle
and connect the entire community, there are many opportunities to at-
tract and engage a myriad of interests. A good outreach and education-
al strategy associated with the Loop will expand its potential reach and
purpose as a community asset. By focusing on various users, it will be
important to tailor a message to each audience, including government
agency staff and decision makers, grassroots supporters, user groups,
adjacent landowners, tenants and business leaders, utility companies,
educational interests, and tourists. This can be accomplished through
physical and digital media used to communicate messages to a variety
of users. An important first step would be the development of a com-
prehensive communications strategy for the Loop to assure the project
reaches each of its target audiences with the right messages.
The success of the Loop to date has evolved from a combination of
recognizing and celebrating the existing path and its wayfinding sig-
nage, presentations, public meetings associated with specific corridor
planning, social media, special events, videos, tours, a website, user
group engagement, partnerships, and many similar efforts. As the path
continues to be planned, designed and constructed in various phases,
capitalizing on the groundwork laid in this previous outreach will provide
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Telling the story the story of the Loop will also be a critical factor
for success. The planning process for each of the segments
involved extensive public outreach and background data
gathering of the natural, historical, and cultural resources. This
information provides a vital resource for developing interpre-
tive programs in outreach efforts related to tours, educational
programs, and presentations. Inviting conservation groups,
preservation groups, and educators to use the Loop for the
programs will all be a useful for outreach.
Developing a strategy to target and engage all potential audi-
ences will be a critical step in the near future. This will establish
the groundwork for the Loop to become an essential component
for the growth and prosperity of the region. Key to this will be
the continuing development of an advocacy group for the Loop
in concert with the Friends of the Loop advisors.
LOOP OVERSIGHT
Louisville Metro Government will be the primary agent, owner,
developer, manager, and operator of the Louisville Loop shared-
use system throughout Jefferson County. It will be necessary
for Louisville Metro to partner with affiliated agencies, private
partners, and other local municipalities throughout the County to
build and maintain segments of the Loop and associated trails.
Louisville Metro will play a significant role in policing, program-
ming, and protecting the Louisville Loop and associated trails.
Metro will be responsible for developing an annual report to
update the progress on the Loop.
The municipalities in Jefferson County not incorporated as part