Lost Pearl Creative Portfolio Banh Shop Proposal | Page 28

“‘With Southeast Asian cuisine
growing in popularity in the U.S.,
we saw an opportunity to design
a unique fast casual concept that
emulates delicious asian street
food, with a focus on the Vietnamese banh mi sandwich,’ said Yum’s
emerging brand’s head Christophe
Poirier in a statement announcing
the restaurant’s launch.’’

- CNN Money