Lost Pearl Creative Portfolio Banh Shop Proposal | Page 10

THE CONCEPT
Co ns u m e r s h ave b een d eman d ing m ore of a n a rray of bold &
b r i g h t As i an f lavors an d ‘exp loring’ new offe rings, so our group
b rou g h t t h e pop u lar B an h Mi to the Da lla s a re a , inc luding D/
F W I n te r n at i on al A irp ort, Termina l D. Positione d to a ppe a l
to a b ro ad p alate of Sou th east Asia n c ulina ry influe nce s,
Ba nh S h o p provid es a q u ality m enu of Asia n stre et foods
ava il ab l e to e at eith er on - th e- ru n or e njoye d in a n atm osphere
re mi n i s ce n t of a b u sy A sian market. Foods a re both unique
a nd fami l i a r merg in g th e cu ltures of the Southea st Asia n
coun t r i e s wi th th ose of Western influe nce s. In short, Ba nh
Shop b r i n g s a stron g in tern atio na l flavor to new m a rkets &
p rov i d e s t h e con su mer w ith of ferings that satisfy the ir desire
fo r t h e s e wo nd erf u l an d in creasingly popula r Asia n foods.

THE PEOPLE
A te am o f l o c al Dallas- area restaurate urs colla borate d on this
exc i t i n g n ew con cep t. Tog eth er this te a m spe nt a lm ost a yea r
a na l yz i n g t h e market, travelin g to ta ste ba nh m i’s a c ross the
coun t r y, a n d tested n ew recip es. With ex te nsive ex perience
i n A s i an fo o d s, th e team craf ted the m e nu a nd developed
t hi s co n ce p t w ith an eye on a n
op e rat i o n a l f low th at mad e sense.
By t h e e n d of 2014 , two B a nh
Shop s we re op en ed in D allas/ Ft.
Wor t h , o n e i n th e SMU area n e a r
d ow n tow n D a llas an d on e at D/FW
I nte rn at i o n a l A irp ort in Termin al D.