Los Angeles Firm Inc. Magazine September/October 2015 | Page 22

LOS ANGELES FIRM INC MAGAZINE
SEPTEMBER / OCTOBER 2015

Andy Silvers
How important is it to focus on the details of a
single images to produce quality material?
I think in any creative art form attention to detail is very
important. The sort of details the artist pays attention too
affects the way their image is perceived. In my own work
there is plenty of thought given to how I want the image
to look before I even start to shoot. The details of lighting, the color palette, wardrobe, styling. For the style of
photography I do, there isn’t much being left to chance. I
think the shots through as much as possible.

In your professional opinion what is missing
from the world of images that actually make
a difference?
I see far too much sameness of imagery and copying of styles. Like anything else, photography will
follow certain trends. Out of 100 photographers,
you’ll see what seems like 90% follow a given
trend, then the other 10% will do their own thing.
It’s like people that learn to play an instrument
and start a band to only do cover songs.

What made you want to become a photographer? 
I’ve had a camera since I was a teenager, but my background is
in art and graphics design. Photography has mostly always been
hobby, especially in film days when cost of film, developing
and prints sort of sucked the fun out of it. When digital SLR’s
became affordable then the hobby became more of a passional.
The digital format worked well for me and as a artist, it was a
medium that made sense for me.
My main occupation is still graphic design. I’m a photographer
in the sense that it’s my chosen medium of personal expression.
I do shoot freelance and get publication work outside of being
a designer, but mostly I shoot a good amount of my images for
myself and personal enjoyment.

What do you focus on mostly?
I shoot a lot of different things but
my primary interest and focus is on
portraiture, beauty and editorial/character style portraits. Those are usually
the sort of shots/shoots I enjoy most.
I just get tired and bored doing too
much of the same too often so I try to
mix up what I shoot.