Long Beach Jewish Life April 2016 | Page 21

understanding the machinery used in manufacturing food,” and in knowing how to conduct the koshering process without breaking “a piece of equipment that costs millions of dollars,” Elefant said.

One issue that comes up with regard to food for Passover involves oils that may be used during the holiday. For instance, corn oil cannot be used, so rabbis must devise a way to control the oil while it is being shipped in trucks across long distances in order to make sure the oil is not contaminated.

All tankers must be washed and sealed by rabbis before they can be reloaded, and any holding tanks must also be monitored by rabbis. Then, inside the factories, sophisticated control systems are also in place.

“You have to embed kosher requirements into the very food production system, and what’s remarkable is how successful Orthodox Jews have been in embedding those requirements in our industrial food system,” Horowitz said.

40% of annual koser food sales come during the...period including and surrounding Passover

Statistics compiled by Lubicom Marketing Consulting revealed the production of 600 new products for Passover, with 40 percent of annual kosher food sales came during the roughly month-long period including and surrounding Passover.

“Passover is the most widely observed holiday on the Jewish calendar,” said Lubicom President Menachem Lubinsky, with an estimated 70 percent of all U.S. Jews attending at least one Passover seder. And while the actual amount of products consumed for Passover is enormous, it has become a smart business decision for even more companies to begin producing food for your seder table.

Long Beach Jewish Life

Wishes You

A Very Happy Passover