Since 2012 Shalei Fashons has been a lifestyle clothing brand that aims to satisfy the edgy, trendsetter, modern day woman. Tulle by ShaLei is the recent offspring of the brand founded in 2014 based in Newport News, VA.
My name is Shayla Simpson, I am the designer and owner of Tulle by ShaLei clothing brand, which I personally hand make each skirt to the preference of the woman. "Shalei" the name originated from the beginning three letters of my daughter and I first names; the idea of making it a brand came from being a new mom who wanted to leave a legacy for my daughter and also indulge in what I love most: FASHION! Growing up in Newark, NJ I was inspired by everyone around me. I started modeling at the age of 5 in local fashion shows and always admired the clothing wishing that it was my name in bright lights.
Being a huge fan of jeans; the interest of making my own tulle skirts was an attempt to convince myself that I would look good in one. I feel in love and started to create my own sub versions, which includes my popular Tulle train skirt. I also incorporate other texture such as faux fur and beads for soficicated looks.
I experimented and tested skirts on my friends and family. After receiving stacks of positive feedback,before I added them to my already up a d running shop.
I’m always looking for new ideas and new ways to improve my brand and my products. Every month 10% of my sales proceeds are spent feeding the hungry and supplying basic clothing needs.
I feel incredibly blessed to have this opportunity to live out my dreams.
Tulle by ShaLei
www.shaleifashons.storenvy.com