Local Marketing.Today June 2014 Issue I vol.I June 2014 Issue I Vol.I | Page 2

LOCAL MARKETING.TODAY Inaugural Issue Published by Primo Fini Publishers a Marketing Partners LLC brand June 2014 Regulars 3-From the Editor 4-Publisher’s Note—You Need Local Marketing to Build Your Business by David J Dunworth There’s Money in Local—Get Your Share 15-Web Metrics Demystified by Avinash Kaushik Features 4-Direct Response Tactics Take up Majority of Marketer’s Budgets –eMarketer 8- How Mobile Readers Interact With Marketing Emails by Ayaz Nanji 9-Business Struggling? by David J Dunworth 12-Doctors Check Online Ratings From Patients and Make Change by Sumathi Reddy –Wall Street Journal 22-Ruining Your Reputation by 'Getting Real' on Social Media by Jean Dion Local Marketing.Today is published by Primo Fini Publishers, a Marketing Partners LLC brand Publisher David J Dunworth 25-Marketing in your Local Area 29-Improving a Company’s Online Presence, Reviews by Ellen Hirst—Chicago Tribune Reviews Editor Montgomery A. Kaine Contributors For Research on Local Consumer Reviews and their relative importance see: Ayaz Nanji Avinash Kaushik Ellen Jean Hirst Greg Stirling Jean Dion Sumathi Reddy Tim Berry ________________________________ http://www.brightlocal.com/wpcontent/uploads/2013/06/LocalConsuner-Review-Survey-20131.pdf For editorial and advertising opportunities please contact: 3-Research: 56% of On The Go Searches Have Local Intent by Greg Stirling [email protected] Local Markteting.Today Issue I June 2014 2