training session is expected to last approximately four hours , although this is dependent on the participants / trainees and the mentor ’ s style of training .
Session Training Session
1 Starting Out Week 1
Content
Defining Social Start Ups Ideation ( Brainstorming ) Roles and Responsibilities
Activity to complete before next session
Finalize ideas Finalize roles and responsibilities
2 Social Start Up Structure Week 2
3 Marketing Planning and Implementation Week 4
4 Sales , Finance and Pricing Week 8
5 Production Week 12
6 Enterprising / Sales Week 16
Structures , Roles and Responsibilities Communication , Negotiation and Consultative Decision Making within the Social Start Up
Vision , mission , values Branding Logo , marketing materials , marketing campaigns and social media
Finance sources and opportunities ( fund raising ), membership fees and other finance channels Finance tools : cashflow , breakeven analysis , profit and loss account Pricing strategies
Food Safety , Hygiene and Quality Production Planning Certification and Registration : regulations , costs , processes , benefits Share finalised ideas
Managing and implementing the following : Creating a market Increasing number of producers Improving produce quality Expanding the membership of consumers Creating awareness about the EPG amongst the public / stakeholders / both Increasing sales of produce Increasing production Networking Relationship building
Market research : customer development , SWOT , PESTLE etc
Setting up social media channels . E . g ., Facebook , website Developing the marketing materials discussed in the session
Finalizing the marketing materials Researching funding sources Experimenting with financial and pricing scenarios and determining the most suitable for the Social Start Up
Production On-going marketing
Ongoing production On-going marketing Selling Financial Tracking
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