3 . In addition to the information about Eco Trader provided in question 2 , what other information do you need to calculate the number of boxes that must be sold to cover the costs of the social enterprise ? a . The number of salespeople employed by Eco Trader . b . The net price of the olives and olive oil boxes . c . The country where Eco Trader is located . b . Information on the organisation buying Eco Trader ’ s boxes . c . None of the above . d . Don ’ t know .
4 . Why do successful social enterprises regularly communicate with their existing and potential customers and clients ? a . To inform them and persuade them to buy . b . To establish a competitive advantage in relation to their product / service . c . To gather detailed information to regularly upgrade and develop their product / service . d . To satisfy their customers and clients . e . All of the above . f . Don ’ t know .
5 . Which of the following statements is true ? a . We only need to consider the customers ’ level of satisfaction , not their expectations . b . We need the customers ’ data only , not their ideas or suggestions . c . Seeking feedback from customers results in good customer retention . d . Measuring customer satisfaction is a key step for improving a social enterprise ’ s relationship with its customers . e . All of the above . f . Don ’ t know
6 . To what extent do you agree with the following statements :
Not at all
Somewhat Satisfactory Good
e . My thinking is very creative . � � � � � f . My thinking is critical and analytic . � � � � �
g . When negotiating with others , I can persuade � � � � � them . h . I am able to manage my time effectively . � � � � �
i . I am able to conduct market research well . � � � � � j . I am very good at selling . � � � � � k . I always find solutions to problems . � � � � � l . I am a team player . � � � � � m . I am a leader . � � � � � n . I make the right decisions quickly and easily . � � � � �
Great Extent
23