3. In addition to the information about Eco Trader provided in question 2, what other information do you need to calculate the number of boxes that must be sold to cover the costs of the social enterprise? a. The number of salespeople employed by Eco Trader. b. The net price of the olives and olive oil boxes. c. The country where Eco Trader is located. b. Information on the organisation buying Eco Trader’ s boxes. c. None of the above. d. Don’ t know.
4. Why do successful social enterprises regularly communicate with their existing and potential customers and clients? a. To inform them and persuade them to buy. b. To establish a competitive advantage in relation to their product / service. c. To gather detailed information to regularly upgrade and develop their product / service. d. To satisfy their customers and clients. e. All of the above. f. Don’ t know.
5. Which of the following statements is true? a. We only need to consider the customers’ level of satisfaction, not their expectations. b. We need the customers’ data only, not their ideas or suggestions. c. Seeking feedback from customers results in good customer retention. d. Measuring customer satisfaction is a key step for improving a social enterprise’ s relationship with its customers. e. All of the above. f. Don’ t know
6. To what extent do you agree with the following statements:
Not at all
Somewhat Satisfactory Good
e. My thinking is very creative. � � � � � f. My thinking is critical and analytic. � � � � �
g. When negotiating with others, I can persuade � � � � � them. h. I am able to manage my time effectively. � � � � �
i. I am able to conduct market research well. � � � � � j. I am very good at selling. � � � � � k. I always find solutions to problems. � � � � � l. I am a team player. � � � � � m. I am a leader. � � � � � n. I make the right decisions quickly and easily. � � � � �
Great Extent
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