Decisions taken by the group are subject to a vote in the board meetings that are held regularly: new products, investments, etc. Again, this is the collegiate aspect that is privileged.
Hop ' la in brief:
The structure is an old straw storage building in Oberhausbergen reconditioned to meet the standards expected of a facility where members of the public can be received:
• 360 sqm of sales area
• 2200 references which follow the seasons
• 17 positions created by the cooperative
• 16 jobs created in farms
• 1 beef processing plant and integrated ovine
• 9 special cold rooms for each product • 1 maturation chamber for beef
• 1 kitchen to prepare the catering range.
To date, Hop ' la is the only collective marketing cooperative in Alsace and is one of the largest in France for its sales area. Moreover, Hop ' la is a nationwide cooperative that offers more product references. Hop ' la is also the only cooperative that has both a collective point of sale and a collective processing workshop.
Story
At the starting point of this adventure, it was realized that markets and traditional places of direct sales often depended on weather conditions and had less and less possible spaces that concentrated on real food pools. In 2005, 6 farmers imagined a place sheltered from the vagaries of the weather where offering real food was possible. All framed by a strong ethic that respects the three overriding principles of:
A local food supply No purchase and resale Respect for nature and the seasons
The objective was to offer quality local products and maximum transparency and traceability, to regain the confidence of consumers shocked by food crises of recent years.
Seven long years passed before Hop ' la opened its doors in Oberhausbergen, on the outskirts of Strasbourg.
Inspired by the pioneering structures of the Rhône-Alpes region, the group of farmers evolved year by year, and formed a cooperative.
Since March 2012, 15 producers regularly welcome their clients from Tuesday to Saturday, offering the best of their lands.
13