Local Mapping of EPGs EN Mentor Guide EN | Page 81

Sales Action Plan: this needs to be completed for each identified and agreed Route to Market
Responsibility of( insert names)
Date Began
Date Completed
Insert Identified Route to Market here
List the required step by step actions in this column and add further steps as required.
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2.
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� Direct Selling: Points to Consider
If participants have decided on direct selling as a route to market, please ask them to consider these points:
� Is this a suitable route to market if the social start up needs a small number of customers / members only.
� Is it ideal for a business to business model, for delivering professional and / or specialised services.
� If customer feedback is important for the social start up, then direct selling allows you to obtain it relatively easily.
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