mentor-led training session , and the accompanying activities to be completed , are presented in the table below . Each training session is expected to last approximately four hours , although this is dependent on the participants / trainees and the mentor ‟ s style of training .
Session Training Session
1 Starting Out Week 1
Content
Defining Social Start Ups Ideation ( Brainstorming ) Roles and Responsibilities
Activity to complete before next session
Finalize ideas Finalize roles and responsibilities
2 Social Start Up Structure Week 2
Structures , Roles and Responsibilities Communication , Negotiation and Consultative Decision Making within the Social Start Up
Market research : customer development , SWOT , PESTLE etc
3 Marketing Planning and Implementation Week 4
Vision , mission , values Branding Logo , marketing materials , marketing campaigns and social media
Setting up social media channels . E . g ., Facebook , website Developing the marketing materials discussed in the session
4 Sales , Finance and Pricing Week 8
5 Production Week 12
6 Enterprising / Sales Week 16
Finance sources and opportunities ( fund raising ), membership fees and other finance channels Finance tools : cashflow , breakeven analysis , profit and loss account Pricing strategies
Food Safety , Hygiene and Quality Production Planning Certification and Registration : regulations , costs , processes , benefits Share finalised ideas
Managing and implementing the following : Creating a market Increasing number of producers Improving produce quality Expanding the membership of consumers Creating awareness about the EPG amongst the public / stakeholders /
Finalizing the marketing materials Researching funding sources Experimenting with financial and pricing scenarios and determining the most suitable for the Social Start Up
Production On-going marketing
Ongoing production On-going marketing Selling Financial Tracking
8