‣ Ongoing Sales Planning:
Please share these guidelines with the participants and remind them to read them in their Business Diaries:
� Please make the effort to study the detail around your routes to market and sales targets and your overall marketing and sales budget.
� Please ensure that you monitor and review the progress of your sales plan on a regular basiswith your team members and mentor.
� Make sure that you consider possible unexpected scenarios. For example a delay in production, cancellation of an order or dissatisfied customers / clients etc.
� You mustconsider the management of the overall sales plan.
� Decide how you will monitor and interpret the sales targets ‟ review results and think about how you will adjust the plan or introduce new measures as you progress your business activity.
� Explain to the participants that they should complete this tool on a weekly basis between now and Session 7, to help them keep track of their progress:
Marketing Evaluation
Insert Date
Sales Evaluation
List what is working well: 1. 2. 3. 4. 5. List the areas where further planning and / or assistance is required 1. 2. 3. 4. 5. How satisfied are you with the marketing of the social start up so far?
Not at all satisfied 1
2 3 4
Greatly satisfied 5
List what is working well: 1. 2. 3. 4. 5. List the areas where further planning and / or assistance is required 1. 2. 3. 4. 5. How satisfied are you with the sales so far?
Not at all satisfied 1
2 3 4
Greatly satisfied 5
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