Marketing Channel
On a scale of 1 – 5 , score how effective is this channel in reaching |
the customers / clients |
Not at all 1 |
2 |
3 |
4 |
Great Extent 5 |
Do expand this table by includingmoremarketing channels . 6 . Choosing the route to market
The route / s to market is either through direct selling or through distributors . The route that will be adopted will largely depend on the product or service that they participants are selling , and the market niche they are trying to reach . Examples include direct selling to customers , internet sales , selling through an agent , contractor etc .
Ask the participants to list their chosen route / s to market and justify these choices : 1 . 2 . 3 .
Now ask the participants to list their ‘ back up ’ alternative routes to market in case the initial routes do not yield the expected results :
1 . 2 . 3 .
45