‣ Ideation ( Brainstorming )
Ideation ( Brainstorming ) is very important to the entrepreneurial process as it generates and develops more , and better , ideas than individuals thinking independently .
Ideation Principles :
1 . Every member and all their ideas are valuable and should be treated equally . 2 . All members ‟ ideas should be respected and included in group discussions – the craziest idea could be the best idea ! 3 . Wild , crazy and original ideas should be encouraged ! 4 . More ideas mean more „ food for thought ‟ – it ‟ s about quantity rather than quality at this stage ! 5 . Record all ideas 6 . Build on each other ‟ s ideas to develop and strengthen them
At this stage in the session , it is important to discuss and then agree the overall members ‟ area of interest , and the challenge , problem , or market gap that the EPG will address through their social start up :
Interests of the EPG
Challenges faced by the EPG
Problems the EPG is trying to address
Market Gaps – opportunities for the EPG
The Agreed Idea to pursue through the Social Start Up
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