‣ Ideation( Brainstorming)
Ideation( Brainstorming) is very important to the entrepreneurial process as it generates and develops more, and better, ideas than individuals thinking independently.
Ideation Principles:
1. Every member and all their ideas are valuable and should be treated equally. 2. All members ‟ ideas should be respected and included in group discussions – the craziest idea could be the best idea! 3. Wild, crazy and original ideas should be encouraged! 4. More ideas mean more „ food for thought ‟ – it ‟ s about quantity rather than quality at this stage! 5. Record all ideas 6. Build on each other ‟ s ideas to develop and strengthen them
At this stage in the session, it is important to discuss and then agree the overall members ‟ area of interest, and the challenge, problem, or market gap that the EPG will address through their social start up:
Interests of the EPG
Challenges faced by the EPG
Problems the EPG is trying to address
Market Gaps – opportunities for the EPG
The Agreed Idea to pursue through the Social Start Up
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