Inspirational Example of a French Cooperative of Producers: Hop ' la
Hop ' la is a collective salepoint of farm products. Powered by a cooperative of 27 local producers, our direct sales store is characterized by a particular operation.
A cooperative
Producers are required to carry a minimum of permanence in the month and alternatively, in turn, the store manager. A producer can sell, advice and direct talk about his product to the consumer but it is also aware and concerned by the products of his colleagues. Favor the collective and the close relationship also means that the spirit of Hop ' la!
Beef, poultry, pork, fish, dairy products, fruits, vegetables, honey, herbs, flowers, cheese, mushrooms, wine, preserves, beer, oils, syrups, brandies, etc. Each producer offers different products, avoiding competition between them.
Pricing policy
The Hop ' la prices are equivalent to those on the other direct sales sites which most producers use( markets, direct to the farm). Each producer is responsible for their own profits and losses and ensures maintaining optimal value.
Hop ' la is primarily a collective.
Decisions taken by the group are subject to a vote in the board meetings that are held regularly: new products, investments, etc. Again, this is the collegiate aspect that is privileged.
Hop ' la in brief:
The structure is an old straw storage building in Oberhausbergen reconditioned to meet the standards expected of a facility where members of the public can be received:
• 360 sqm of sales area
• 2200 references which follow the seasons
• 17 positions created by the cooperative
• 16 jobs created in farms
• 1 beef processing plant and integrated ovine
• 9 special cold rooms for each product • 1 maturation chamber for beef
• 1 kitchen to prepare the catering range. 135