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Marketing Plan Schedule for Implementing the Marketing Plan
13. Branding the social start up, product / service
14. Creating marketing communications messages: i. The elevator pitch j. The longer message 15. Identifying marketing channels 16. Creating a plan for each marketing channel 17. Setting up social media tools( if applicable); k. Facebook l. YouTube channel m. Twitter n. Linked In o. INSTAGRAM p. Include any others that are relevant to your social start up 18. Setting up and attending networking meetings and events 19. Creating a website( if applicable) 20. Creating promotional print materials – posters, brochures etc 21. Writing press releases 22. Attending exhibits, trade shows and other events
– list these in detail here 23. Identifying routes to market 24. Creating a plan for each identified route to market
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Responsible Participant / s |
Begin Date |
End Date |
Dates for Repeating Action |
Additional Expertise Required
Additional Expertise Secured
TOTAL COST
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Cost |