3. Can anyone and everyone useit easily or will they need specific skills / appetites to do so? 4. What is the target market? What will they do with the product / service and how will they use or consume it? 5. What is unique about it? Is this clear or does it require a complicated process and detailed instructions? 6. How will the user know the product / service is of the expected quality? 7. How can it be „ fixed ‟ if needed? 8. Is this product / service a one-off purchase or is the user likely to buy it more than once, and repeat the purchase often?
Begin your notes here:
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