3 . Can anyone and everyone useit easily or will they need specific skills / appetites to do so ? 4 . What is the target market ? What will they do with the product / service and how will they use or consume it ? 5 . What is unique about it ? Is this clear or does it require a complicated process and detailed instructions ? 6 . How will the user know the product / service is of the expected quality ? 7 . How can it be „ fixed ‟ if needed ? 8 . Is this product / service a one-off purchase or is the user likely to buy it more than once , and repeat the purchase often ?
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