Local Mapping of EPGs EN Business Diary EN | Page 21
Marketing Plan Schedule for Implementing the Marketing Plan
Responsible Participant / s
Begin Date
End Date
Dates for Repeating Action
Additional Expertise Required
Additional Expertise Secured
Cost
1 . Branding the social start up , product / service
2 . Creating marketing communications messages : a . The elevator pitch b . The longer message 3 . Identifying marketing channels 4 . Creating a plan for each marketing channel 5 . Setting up social media tools ( if applicable ); c . Facebook d . YouTube channel e . Twitter f . Linked In g . INSTAGRAM h . Include any others that are relevant to your social start up 6 . Setting up and attending networking meetings and events 7 . Creating a website ( if applicable ) 8 . Creating promotional print materials – posters , brochures etc 9 . Writing press releases 10 . Attending exhibits , trade shows and other events
– list these in detail here 11 . Identifying routes to market 12 . Creating a plan for each identified route to market TOTAL COST
Do expand this table by includingmorerelevant activities .