3. Session 3: Marketing Planning and Implementation
‣ Marketing Analysis Tools
PESTLE: The PESTLE analysis allows you to identify the political, economic, social, technological, legal and environmental factors that may affect your EPG and social start up now and in the future. It shows your understanding of the environment in which your social start up will operate, and how you plan to address these factors. By remaining aware of the trends and changes in the environment, your social start up can gain a competitive advantage.
PESTLE Analysis
Beneficial to the Start Up Damaging to the Start Up
Political
Economic
Social
Technological
Legal
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