3 . Session 3 : Marketing Planning and Implementation
‣ Marketing Analysis Tools
PESTLE : The PESTLE analysis allows you to identify the political , economic , social , technological , legal and environmental factors that may affect your EPG and social start up now and in the future . It shows your understanding of the environment in which your social start up will operate , and how you plan to address these factors . By remaining aware of the trends and changes in the environment , your social start up can gain a competitive advantage .
PESTLE Analysis
Beneficial to the Start Up Damaging to the Start Up
Political
Economic
Social
Technological
Legal
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