FOOD
BUTTERED UP
CROISSANTS WHOLESALE IS THE AMERICAN DREAM
HOUSTON’S CROISSANTS WHOLESALE has taken a big bite out of the local and Texas pastry business in
its 15 years of rapid growth.
The company was started by ALBERTO LONDONO, a Colombian immigrant, in 2003. He had arrived
in the United States in the 1980s with only five dollars in his pocket and stumbled upon a baking job with
a company named Le Charm de France. Starting from the bottom of the food chain in the baking world,
Alberto moved from a night shift baker to management position, overseeing the croissant department. In
2003, after accumulating more than 20 years of croissant experience, he decided to leave his then-current
position to start his own company.
Since its founding, Croissants Wholesale has grown substantially from word of mouth, with no
promotion or marketing. In 2016, Alberto’s son Alexander joined the company, handling general
operations, which primarily consist of customer relations. The business currently has more than 600
customers all over Texas, most of them being local donut shops and restaurants.
“We believe our secret to success is providing an authentic European-style croissant to the Greater Houston
area,” says Alexander. “A croissant that literally makes you believe you’re in France when you take a bite
of its buttery goodness.”
www.croissantswholesale.com
04.18.2018
4:41pm
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dine write
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chef‘s special
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tablescape
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open
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perfect pair
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club review
Photography by Pana Vasquez
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L O C A L | 5 . 2018
5 . 2018 | L O C A L
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