LOCAL Houston | The City Guide JANUARY 2016 | Page 61

FOOD | ARTS | COMMUNITY | STYLE+LEISURE

Z

...IS FOR GENERATION-Z

For the past five years everyone has been talking about Millennials.
What they should be talking about now is Generation-Z. These
young people were born with a purpose-driven soul and a “let’s hack
this” spirit. Born in 2001 and currently entering high school, this is the
largest American generation and also the world’s most educated, connected and altruistic.
So when the First Lady’s office reached out to The Black Sheep Agency,
a local cause-based strategic brand shop focused on accelerating
impact, to develop a campaign to reach Gen-Z, they didn’t hesitate. The
agency has spent the last year