TARGET MARKET
& CUSTOMER
WHO IS THE TARGET MARKET FOR LK LONDON
SECTION ONE
LONGTITUDE LATITUDE
The target market for my brand LK London will be women aged from 25-40 years old. They will be looking to get married within 1-3 years and will be on the hunt to find their dream wedding dress. The hunt to find their wedding dress will be important to them and will play a massive part in their wedding preparation.
They will live in London or close enough to Covent Garden to be able to travel to the store. Their income with be fairly high and they will have a good amount of disposable income.
My target customer lives a busy lifestyle, so would appreciate the package deals and amount of help LK London provides. They enjoy splashing their cash and living a lavish lifestyle.
They care about their looks and fashion and style is important to them. They are glamorous and 'out there' with their looks and love to stand out from the crowd. They would expect the same qualities to show in their wedding dress and the experience of buying their wedding dress.
They enjoy shopping at high end brands, fine dining and spending their evenings in fancy bars. Spending time with their fiancee is important to them and they love socialising with their friends who live a similar lifestyle.
They have a busy career and enjoy working. This means my target customer doesn't have tons of spare time to plan their wedding themselves.