HOW I WANT MY BRAND TO BE PORTRAYED?
How my brand is portrayed is extremely important. The feel, style and look of my brand is what makes it stand out and have that unique feel.
I want my brand to feel over the top, extravagant and glamorous. I want every bride who enters our store to feel excited about their experience. I want my brand to be known in the industry as one of the most stylish, trendy places to shop for your wedding dress. It is important it keeps a high-end feel and caters to that feel as well.
The way I market my brand is how I will keep up the feel and style of the brand. If my marketing is bad then my brand will come across in the wrong way and won't be portrayed in the way I want it to be. I have to make sure my brand is marketed in exciting and stand out ways as that is the feel of the brand. If my marketing is boring and dull then that is how my brand will come across to consumers. This could be damaging to the brand and turn people away.
LK LONDON
SECTION TWO