MARKETING EVENT
CONCEPT?
For my marketing event I am going to set up a 'flash mob' catwalk show of the most glamorous, eye catching, extravagant wedding dresses there are. At my event, there will be a live band and singer. The catwalk will be announcing the opening of our Covent Garden store. We will also have celebrity guests Spencer Mathews and Vogue Williams hosting the event and enticing people toward our show.
WHERE?
Piazza, Covent Garden.
WHEN?
30th June 2018.
At the marketing event, we will have people handing out postcards, which give people the chance to enter our competition. They will also be talking to passers by about our business and how it works!
We will invite photographers and press to our event. This will mean it reaches a wider target market. We will also be going live on our social media accounts and our celebrity guest accounts. When we enter people in to our competition we will also sign people up to our database. This is a great way to expand our network.
We will have marketing boards up, showing passers by who we a re and what we are about.
We will also be selling small accessories at our event. These will be at a hugely discounted price of 70% off!
SECTION ONE
LK LONDON