Living Well 60+ March-April 2014 | Page 15

FINANCIAL Comparing Credit Unions and Banks Structure, management differ for these institutions by Angela S. Hoover, Staff Writer Credit unions and banks offer mostly the same services: checking and savings accounts; financial products such as CDs; and loans and mortgages. But this is where the similarities end. The basic structures and management of the two institutes are strikingly different. BANKS Banks are for-profit corporations that use depositors’ money to create profits by investing it or loaning it out to other customers. When you make a deposit or buy a savings product, you’re essentially loaning money to the bank. In exchange, the bank pays you back in interest for that loan, but rates can vary widely among banks. As with any for-profit business, banks answer to their investors. Therefore, all the activities a bank engages in are expected to show a profit. The key expenditures of banks are advertising, lobbying and risk assessment. Advertising creates the belief that one particular bank is better than others so