Sourcing Story
In the Valley of the Roses
As the sun rises over the dew-covered fields surrounding Kazanlak , Bulgaria , it reveals rows upon rows of blossoming rose bushes . Between each row , harvesters carefully pick the blossoms . It is 5 May , the first day of rose harvest , and the harvesters have been in the fields since 04:00 , picking the flowers when their fragrance is most potent . Many harvesters are seen with a single rose in their hair — a lasting tradition being to tuck the first rose of the day behind the ear .
EUROPE LIVING MAGAZINE