Live Magazine September 2014 Volume 9/2014 | Page 13

the context of multiplayer or co-op.
Sexism in the industry is not a new
topic. It’s actually a topic I’m sure
everyone is sick and tired of hearing
about; but if you’re sick and tired of
hearing about it, just imagine how
sick and tired 45% of the American
gamer population is of being repeatedly underrepresented and often
misrepresented within this industry.
Almost half of the entire American
gamer population is female, yet only
an estimated 4% of games have
exclusively female protagonists.
Female gamers are an exceptionally present part of the industry’s
audience, yet developers continue
to ignore the opportunity to exploit
that market share. As female gamers, we’re not looking to change the
world – we just want to play games
as characters that look and feel the
same way we do. Is that too much to
ask? Ubisoft is the studio which inspired me to acknowledge my video
game industry ambitions, even as a
woman, so hearing this lack of commitment on the part of my favorite developer was quite hurtful. Of course
I’ll still be playing Assassin’s Creed:
Unity the day it releases, but I can’t
help but already be disappointed in
its untapped potential.

Written by Serwa Aboagye
Twitter: @serwaaboagye