THE CREATION OF THE GOTHAM CLUB
By Rory Davis , Sales & Marketing Coordinator , Giants Enterprises
At Giants Enterprises we pride ourselves on creativity and innovation . We host worldclass events for top-tier clients and are constantly striving to deliver exceptional experiences in new and exhilarating ways .
Our core focus is hosting private & public events on non-game days in and around AT & T Park , the home of the San Francisco Giants baseball team . Fortunately for us , the Giants are one of baseball ’ s most storied franchises and we play baseball and host events in one of the premier venues in all of sports . Combine the longest current sellout streak in all of Major League Baseball with waterfront views in a prime downtown San Francisco location , add countless brilliant minds in our front office , and we have all the ingredients we need to be innovative .
AT & T Park , recipient of the 2008 Sports Facility of the Year by Sports Business Journal , is widely considered one of baseball ’ s best venues . However , it wasn ’ t until 2013 , ( the ballpark first opened in 2000 ), that the facility boasted a truly upscale , VIP events venue .
Enter The Gotham Club – a private , speakeasystyle social club that provides members with one-of-a-kind experiences while celebrating the rich history of the Giants franchise . Members receive game day access to three club spaces located throughout AT & T Park – The Game Room , the on-field Bullpen and The Clubhouse . Beyond game days , members are invited to unique monthly events , including exclusive opportunities extending beyond the walls of the ballpark .
Giants Enterprises executives conceived the idea and turned underutilized spaces into sleek , vintage-themed venues that have allowed the organization to generate revenue year-round , increase fan loyalty and serve as a premier destination for entertainment on both Giants ’ game days and non-game days alike . Two birds , one stone .
In 2016 alone , The Gotham Cub has hosted more than 100 member and private events , in addition to more than 80 Giants baseball games . All told , The Gotham Club will have been in use in excess of 200 out of 366 days last year , including 29 events in November and December of 2016 alone . The club has become so popular that there is now a waitlist for prospective members ( membership capacity was reached in early 2016 ).
One of the primary reasons for creating The Gotham Club was to give members a way to connect to the team in unique and creative ways year-round , beyond just the baseball season . In order to accomplish this goal , members are presented with exclusive event invitations , designed to deepen their connection with our team ’ s rich and storied history . These events include speaker series with former Giants players and broadcasters , private wine tastings ( including player-owned wineries ), historic bus tours throughout San Francisco led by Giants ’ executives , VIP tickets to concerts , and road trips to watch the Giants play in other cities across the country . This past season , The Gotham Club Road Trip series took two groups of 50 members each to New York and Boston . The trips , expertly planned by Gotham Club and Giants Enterprises staff , included lodging at top hotels , group dinner reservations and behind-the-scenes experiences . While at Fenway Park in Boston , members got a oncein-a-lifetime opportunity to actually step inside the Green Monster – the gigantic wall located in left field that is often regarded as one of the most iconic features of any ballpark in America .
The club has also hosted numerous functions for colleagues within the Giants organization that focus on community relations , sponsorship and baseball operations to name a few . Most recently , The Gotham Clubhouse opened its
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