LIVE! magazine by ILEA Winter 2017 | Page 17

SCOTLAND - THE PERFECT STAGE

By Richard Knight , Director of Marketing - The Americas at VisitScotland Business Events
The importance of face-to-face meetings and conferences remains crucial to businesses worldwide and Scotland continues to be an exceptionally appealing destination for hosting live events . We are confident in building this reputation in 2017 due to our award-winning facilities , venues , and suppliers across the country – which will be bolstered by millions of pounds of investment from partners over the next few years .
Wherever you ’ re starting from , it ’ s never been easier to meet in Scotland . There are excellent scheduled flights from the rest of the UK , and direct services from North America and
Europe to Scotland ’ s main airports . Growth in airline connectivity to Scotland from all parts of the world – from the Arabian Gulf to North America – is transforming access for business events , with new direct routes from WestJet , Delta , Qatar , Etihad , Air Canada Rouge , and Air France airlines , and we expect growth in 2017 and beyond . With passenger numbers soaring , Scotland ’ s airports are also expanding thanks to the confidence delivered through increased visitor numbers and growing airline connections . Over the last decade , the number of passengers travelling through Edinburgh Airport has increased by 20 %, and passenger numbers are predicted to rise by a further 18 %,
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