100,000 pre-scheduled appointments booked across the events and 2017 gearing up to be a success for the company despite a challenging economic , social and political landscape .”
The company is focused on innovations and enhancements to ensure the continued success of its portfolio , including its one-toone events , ibtm arabia ( 7-9 February 2017 ) and ibtm america ( 14-16 June 2017 ).
“ In order to ensure that attendees at these two events have the very best and most effective environment for doing business , we created a one-to-one ‘ pod ’ format which , combined with our bespoke ‘ matchmaking ’ software , creates a personalised diary of 100 % mutually matched pre-scheduled appointments for each attendee ,” says Kerry , “ This means that time is focused on meeting with people with whom there is a very high chance of doing business .”
“ What ’ s more our ibtm america event is a ‘ travelling ’ event , taking place in a different destination each year . The idea behind this is that it gives attendees access each year to a completely new pool of exhibitors and Hosted Buyers and also enables them to explore indepth a different US city so that they really get under the skin of that destination . It ’ s a format that continues to work very well for us and is extremely popular with our clients .
“ Our 2016 edition , in Nashville , TN , was a phenomenal event and we ’ re looking forward to bringing ibtm america to the Diplomat Resort & Spa in South Florida this June 2017 .”
The full ibtm world Trends Watch report can be downloaded from : www . ibtmworld . com / downloadreport
12