100,000 pre-scheduled appointments booked across the events and 2017 gearing up to be a success for the company despite a challenging economic, social and political landscape.”
The company is focused on innovations and enhancements to ensure the continued success of its portfolio, including its one-toone events, ibtm arabia( 7-9 February 2017) and ibtm america( 14-16 June 2017).
“ In order to ensure that attendees at these two events have the very best and most effective environment for doing business, we created a one-to-one‘ pod’ format which, combined with our bespoke‘ matchmaking’ software, creates a personalised diary of 100 % mutually matched pre-scheduled appointments for each attendee,” says Kerry,“ This means that time is focused on meeting with people with whom there is a very high chance of doing business.”
“ What’ s more our ibtm america event is a‘ travelling’ event, taking place in a different destination each year. The idea behind this is that it gives attendees access each year to a completely new pool of exhibitors and Hosted Buyers and also enables them to explore indepth a different US city so that they really get under the skin of that destination. It’ s a format that continues to work very well for us and is extremely popular with our clients.
“ Our 2016 edition, in Nashville, TN, was a phenomenal event and we’ re looking forward to bringing ibtm america to the Diplomat Resort & Spa in South Florida this June 2017.”
The full ibtm world Trends Watch report can be downloaded from: www. ibtmworld. com / downloadreport
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