DISCOVER SCOTLAND: FRESH
THINKING AND ADVANCEMENT
B y R ichard K night , D irector of M arketing - T he A mericas at V isit S cotland B usiness E vents
Scotland has led the world in many
advancements – think of television, tarmac,
penicillin and Dolly the Sheep to name just a
few – all globally recognised for their ground-
breaking innovation and ingenuity. Scotland
is home to academic excellence throughout
the country and boasts a proud tradition of
innovation, invention and pioneering spirit –
particularly in key sectors such as Medicine,
Energy and Technology. It also has one of
the most diverse economies in the western
world, including shipbuilding, engineering and
textiles, to digital technologies, game design
and world-leading research in life sciences.
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