Listing Triangle™ - Front Street Brokers | Page 10

Presentation
When we say presentation, we are referring to how your home comes
across to buyers when they browse online or walk through the home for the
first time.
Having great visibility and right pricing of your home will help drive
buyers to schedule showings. But if the presentation of your home is not the
best it could be it will cost homeowners dearly with time on the market and the
final price they achieve for the home. Which is why presentation is core piece
of the Listing Triangle.
Here are Six Reasons Why Buyers Need the Presentation of Your
Home to Be Amazing:
1. Buyers believe they can see potential , but experience has proven they
only see problems. Buyers think they have good vision for a home’s potential.
Then they’ll look at a home that is dirty or dark, they’ll get distracted by the
owner’s stuff piled in a closet, and they’ll notice the funky pet smell. They will
be significantly impacted by distractions that are easy to fix—the right buyer
may dismiss the house because of it. Or if they do make an offer it will be far
lower than would it could have been.
2. Buyers are viewing hundreds of homes online before viewing one in
person. Not only does the presentation need to be perfect when they tour the
house, it needs to be perfect well before that. Buyers will view online listings,
and the one that has dark photos and doesn’t capture what’s unique about the
house will be dismissed. The online presentation has to be great enough to
capture the buyer’s attention, and in person the home needs to show
immaculately. That will net the most money for the seller.
3. Buyers like a very clean house. When buyers see a home that’s dirty or
even just mildly messy in certain areas, they don’t get excited about the idea of
living there. In fact, they become uncomfortable as they look through the
house, because they feel they’re invading someone else’s home—so they often
just want to move on. However, if the home looks and feels like a
model/staged home ready for them, they’ll start to picture themselves in that
space. Therefore, homeowners should give their house a deep clean or hire a
professional to do a thorough cleaning before it is listed. A buyer is going to
walk through and see all the little things you may not even notice anymore. A
professional cleaner can come through with fresh eyes and see everything that
needs to be cleaned, like dust built up on the baseboards and cobwebs on the
ceiling. You may do a great job keeping your house clean, so a professional
cleaner may not be necessary. But we definitely stress to homeowners the
The Listing Triangle™
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