Lisbon annual report 2018 IBL80-LisbonAnnualReport | Page 7

Lisbon annual report International law firms could enter Portuguese market as foreign investors target real estate and energy sectors To take advantage of market boom, lawyers need to continuously innovate, offer highly-specialised legal services and ‘far exceed the expectations of clients’ Nuno Galvão Teles Foreign investors are showing a growing interest in Portuguese assets and this could result in more international law firms taking steps to boost their presence in the Lisbon legal market, says MLGTS managing partner Nuno Galvão Teles. “Tourism, industry, R&D, real estate and renewable energies are some of the areas which are currently growing rapidly in Portugal and we believe will continue to grow in the coming years,” says Galvão Teles. “Portugal is a very stable country, politically and socially, and is now an innovative country, with modern technology and qualified workers, and it is still a quite affordable country.” To take advantage of this boom, however, lawyers recognise that they cannot afford to stand still – innovation is key for those wanting to stay ahead of the market. “Innovation is probably the biggest challenge, but it is crucial for Portuguese law firms to continuously try to find innovative ways to add value to highly-specialised legal services, and far exceed the expectations of clients,” says Galvão Teles. “Ten or 15 years ago, most lawyers had a very conservative view of their work and tended to believe that their work would begin and end with legal advice. However, clients now want lawyers to be their business partners, as well as partners in innovation.” Galvão Teles continues: “This involves assuming some risks with the client, mostly through alternative fee arrangements, but also by having an in-depth knowledge of the sector where the client operates, as well as understanding what the clients’ needs really are and proposing innovative and value-added solutions.” Firms in Portugal are facing competition from international firms, a trend Galvão Teles believes may become more common. “The increasing attention foreign companies are devoting to Portugal means more players could enter the Lisbon market.” Lisbon legal market is buoyant, but firms must not stand still in highly competitive environment Dulce Franco Following a decade of turbulence, Lisbon’s commercial legal market is entering a welcome period of stability. Despite the relatively benign conditions, most lawyers acknowledge that by standing still they will effectively be moving backwards because the competition remains so high. “The market is increasingly competitive,” says Dulce Franco, partner at AAA Advogados. “One of the main reasons for this is that the level of quality of legal services in Lisbon within a certain range equals international standards, either in large or small law firms, and therefore clients have a considerable number of options.” She continues: “Within this range, differentiation is not so easy to achieve and law firms have to constantly find new ways to improve to become more efficient and competitive.” 36 • IBERIAN LAWYER • September / October 2018 Law firms need to offer higher standards of service in order to retain a competitive edge in the market, Franco says. “This entails continued innovation and improvement, as well as strengthening teams and specialised offerings – it all goes back to quality and competitiveness,” she explains. The fact that the market is currently enjoying a period of buoyancy ensures that successful innovation is likely to be rewarded with high-quality mandates. “The Portuguese legal market seems to be in a relatively stable phase and I see no indications of major changes in the short term,” says Franco. “A significant newcomer in the market could bring about change, but that sort of change is positive as it forces all players to increase efficiency to cope with the competition.” www.iberianlawyer.com