I
t’s a simple assumption - ‘hey, we’re all surfers, aren’t we meant to be a little
different, a little better than those suits?’. Apparently not. It used to be the
case, you’d walk into an office or boardroom and learn that old mate hits
the waves just like you, and there’d be an instant association, an unwritten
portion of respect or a nod of mutual connection - an understanding that
it was us, and them. For our family, friends and fans that have wondered
where we’ve been, all we can say is that some of those that were supposed
to be a part of ‘us’, really turned out to be ‘them’ in disguise. Kooks come in
many forms and wear all kinds of colours, but when armed with questionable
agendas, a propensity for financial acquisition and an internet connection,
they suddenly become dangerous. We started this ambitious journey nearly
three years ago and after all of this time, the successes and losses, the valleys
and summits, we launched issue one late last year. You loved it, everyone
did, except the ambulance chasers, and they came at us below the belt.
‘Give us money’ they said, ‘we want what’s yours’ they claimed, and issued
their demands. So just where have we been? We’ve been tucked away
redesigning, rebuilding and relaunching this magazine into the wicked beast
you’re about to read. The relaunch meant doubling everything about the
magazine and with issue two, we’re affirming our commitment to making it
just the sickest thing to ever come out in, and for, this crazy town.
This journey is just beginning, and it’s a pure labour of love. It’s a heart on
a sleeve, it’s brothers and mates. It’s our city, our coast and our ocean as
you’ve never seen it - the stories, the images, the culture and style, the passion
and the filthy pits that make this the best surfing strip on the planet. We can’t
be snaked and simply told to ‘hand it all over’, that’s not how this works.
Thank you for the thousands of people who have continued their support,
connection and their friendship towards us and this project - this is all for you!
Luke Sorensen | Editor