6 ARTS AND ENTERTAINMENT | Link2Local
Video on Demand
Vs.
The DVD Market
S. Christian
Bank & Trust
A
sk any movie studio executive if the DVD gravy train is
dead and they will unequivically tell you “absolutely.”
They will grudgingly admit that DVD popularity is a thing
of yesterday.
One only has to look at the demise of retail giant Blockbuster
to see that it’s true.
Taking the place, of course, is Video On Demand (VOD) -- the
downloading and streaming of movies and television shows
on demand to consumers’ computers and internet-enabled
televisions, via cable and satelite and mobile devices.
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While some in Hollywood may be uncomfortable with this
new direction, others are looking at it as an opportunity and
potential boom for growth, marketing and, yes, the almighty
and important bottom line.
“Whether studios like it or not,business currents and consumer
interests have clearly shifted,” says Gordon Scott Venters, CEO
of The Movie Studio, Inc. (TMS) a publicly-traded company
from South Florida (OTC-MVES). “We can either capitalize on
this trend or stick our head in the sand and hope everything
will stay the same. It won’t”
And the TMS CEO stated, “I’ve never been one to shy away
from the future.”
Which is why the South Florida-based studio released its latest
movie“Exposure,” on DVD, Blu-Ray, iTunes and streaming digital
distribution. This way, Venters says , “We can better promote
‘Exposure’ and all our other films and upcoming releases, like
‘Bad Actress’ and ‘Double Exposure.’
So, what about those small plastic discs that most consumers
have come to know and, if not exactly love, have certainly
grown accustomed to?
According to the movie studio industry, DVD’s will continue to
play a smaller role, albeit a supporting one, to digital.
“DVD’s are going to cease to continue to be a viable part of a